• Digital Media Europe 2016

    Highlights and impressions of Digital Media Europe 2016 in Vienna.

    published: 26 Apr 2016
  • ESCP Europe - MSc in Marketing and Digital Media

    Find the REPLAY & THE ANALYSIS by Campus-Channel for this program here: http://www.campus-channel.com/international-students/en/escp-europe-msc-in-marketing-and-digital-media.html QUESTIONS : 01:02 The speech 02:36 Face to face 02:54 You say you are the Director of the Master of Marketing and Communication and the name of the program is « Marketing and Digital Media ». Is that the same program? 04:58 What's the content, please? All the information available on your website is very broad! 07:22 I do not know the basis on which you base your expertise in digital marketing ESCP Europe is well ranked, but in digital marketing? 09:09 Expert question 09:19 Expert question: What do you exactly teach? Marketing with a touch of digital things or a full focus on digital with a touch of Marke...

    published: 12 Feb 2015
  • What does the EU MEDIA programme mean to you?

    The best films, TV series and video games are supported by the EU's Creative Europe MEDIA programme. Get "behind the scenes" with some of the best storytellers. For more information, visit www.wealllovestories.eu

    published: 13 May 2016
  • Using digital media to communicate the EU in Poland

    Interview with Rafal Rudnicki from the European Commission's Representation in Poland for the European Union 2.0 blog (http://tonylbxl.wordpress.com/)

    published: 05 Sep 2012
  • The European Digital Agenda, part 1

    The International Institute of Communications Conference: Lorena Boix Alonso of the European Commission explains the plans put forward to accelerate ICT and broadband growth in Europe as a competitive edge. The presentation was made at the IIC Annual Conference 2010 in Barcelona, Spain. IIC (International Institute of Communications) is a global membership non profit organization that focusses on education and understanding of policy and regulation in global media and telecommunications.

    published: 08 Jul 2011
  • Reding Presents EU's Digital Priorities at Lisbon Council: Report

    European Telecoms and Media Commissioner Viviane Reding on Thursday delived a major policy speech in which she outlined the EU's priorities in the digital area for the coming years. Reding made her remarks while delivering the 2009 Ludwig Erhard lecture at The Lisbon Council in Brussels. To read the lecture: http://www.lisboncouncil.net/media/initiativesinnovation/lisbon_council_viviane_reding_speech.pdf

    published: 10 Jul 2009
  • The EU Digital Single Market

    Tom Harding, Associate Director at Osborne Clarke discusses the EU Digital Dingle Market.

    published: 13 Apr 2016
  • Eu sou - Joel Monteiro (Directed by Media Life Digital)

    Realizado e Produzido por Media Life Digital

    published: 25 Feb 2016
  • Digital Assembly 2016 - Briefing on Modernisation of the EU copyright rules

    by Giuseppe Abbamonte, DG CONNECT Director for Media Policy and Therese Comodini Cachia, Member of the European Parliamant

    published: 29 Sep 2016
  • ¡VUELVO A ESTUDIAR! | #4DíasConJulen

    Nos hemos animado a estudiar durante unos días el master de Markerting & Digital Media en ESCP Europe y ésta es nuestra experiencia! Ojalá os guste! Open Day con Gominuke y Javier Ruescas: https://www.eventbrite.es/e/entradas-open-day-madrid-campus-31717093681 Nosotros hemos asistido a MSc in Marketing & Digital Media y MSc in Hospitality & Tourism Management. ESCP Europe además de ofrecer Masters, también ofrecen Bachelor. Muchas gracias a ESCP Europe por patrocinar este vídeo. Toda la info: ESCP Europe - http://www.escpeurope.eu/es/ MSc in Marketing and Digital Media - http://www.escpeurope.eu/es/programas-escp-europe/masters-full-time/communication-creativity-marketing-and-sales-full-time-specialized-masters-postgraduate-degrees-escp-europe-business-school/ms-marketing-comunicacion...

    published: 12 Mar 2017
  • Best EU Beverage Brands: Digital Marketing 2015

    The 2015 L2 Digital IQ Index®: Beverages EU assesses the digital performance of 60 brands in the five largest Western European markets: France, Germany, Italy, Spain, and the United Kingdom. Across Europe, a diverse mix of beverage brands continue to demonstrate flat or declining market performance. While the overall market outlook remains grim, brands operating in Europe face a compelling opportunity in the rapid growth of online grocery. Specifically, beverages represent the most popular product category, purchased by 55 percent of online grocery shoppers. Top Ten EU Beverage Brands in Digital Marketing, including best practices: 1. Coca-Cola - Genius 2. Red Bull - Genius 3. Monster Energy - Gifted 4. Budweiser - Gifted 5. Coca-Cola Light - Gifted 6. Pepsi - Gifted 7. Heineken - ...

    published: 05 Feb 2015
  • The importance of digital technologies and social media

    The Yellow Academy is a series of 7 workshops on EU lobbying and communication with a strong focus on case studies. The series continues with a third session on 20 March with a session led by Mayssa Badr and Marek Zaremba-Pike from Burson-Marsteller, titled "The importance of digital technologies and social media". Participation is free and is open to all EurActiv sponsors and EurActor members. Learn more about the Yellow Academy and register at: http://www.euractiv.com/ya Music: "I dunno" by Grapes - Licensed under Creative Commons Attribution (3.0) http://ccmixter.org/files/grapes/16626

    published: 12 Mar 2014
  • .eu in Greece : ForestView.eu

    If we can measure it, then we know how to optimise it : Performance marketing firm ForestView specialises in creating, analysing and improving digital media use to enhance their clients' business. Bottom line? For their own online presence, they chose .eu. Want more information on .eu, the European online identity? take a look at http://ambitionhasanaddress.eu

    published: 04 Apr 2014
  • Social Digital Media Network Analysis

    Social Digital Media Network Analysis da Human Risorse per evolvere ----------------------------------------------------------------------------------------------------------- Rimani in contatto con noi: Gruppo ISPER: http://www.isper.org/gruppo_isper.htm ISPER: http://www.isper.org Human Risorse per evolvere: http://www.human-academy.eu Fondazione ISPER Carlo Actis Grosso: http://www.fondazione-isper.eu Linkedin: https://www.linkedin.com/company/5354706?trk=tyah&trkInfo=tarId%3A1411742238984%2Ctas%3Aisper%2Cidx%3A2-3-8 Grazie per la Visita dal Gruppo ISPER

    published: 26 Feb 2017
  • Was bedeutet das EU MEDIA Programm für Euch?

    Die besten Filme, Fernsehserien und Videospiele werden durch das Creative Europe MEDIA Programm der Europäischen Union gefördert. Schaue hinter die Kulissen mit einigen der besten Geschichtenerzählern und -erzählerinnen. Mehr unter www.wealllovestories.eu

    published: 13 May 2016
  • P&G's European Marketing Head On The Challenge Of Digital Measurement

    Procter & Gamble is the biggest advertiser in the world with designs on a digitally-led future, and its marketing function very much at the core of this transformation. And with a media budget exceeding $8.5bn annually, a well as ever-increasing investments in digital media, measurement as to the effectiveness of its online campaigns is crucial. Speaking with The Drum, Sophie Blum, the vice president of marketing for Procter & Gamble’s EMEA and India region, voiced her belief that the increasingly fragmented digital landscape poses the entire media industry with a key challenge it must collectively rise to meet. On the sidelines of this month's Dmexco conference, the marketer told The Drum she believes her brand has a part to play in creating a “common language and a common kind of metri...

    published: 28 Sep 2016
Digital Media Europe 2016

Digital Media Europe 2016

  • Order:
  • Duration: 1:54
  • Updated: 26 Apr 2016
  • views: 199
videos
Highlights and impressions of Digital Media Europe 2016 in Vienna.
https://wn.com/Digital_Media_Europe_2016
ESCP Europe - MSc in Marketing and Digital Media

ESCP Europe - MSc in Marketing and Digital Media

  • Order:
  • Duration: 21:06
  • Updated: 12 Feb 2015
  • views: 2948
videos
Find the REPLAY & THE ANALYSIS by Campus-Channel for this program here: http://www.campus-channel.com/international-students/en/escp-europe-msc-in-marketing-and-digital-media.html QUESTIONS : 01:02 The speech 02:36 Face to face 02:54 You say you are the Director of the Master of Marketing and Communication and the name of the program is « Marketing and Digital Media ». Is that the same program? 04:58 What's the content, please? All the information available on your website is very broad! 07:22 I do not know the basis on which you base your expertise in digital marketing ESCP Europe is well ranked, but in digital marketing? 09:09 Expert question 09:19 Expert question: What do you exactly teach? Marketing with a touch of digital things or a full focus on digital with a touch of Marketing? How are you exactly oriented? 13:02 On what basis do you select the applicants? I have a master in statistics and have been working as a marketing analyst for 3 years. Is my profile suited for the program? 16:05 What is your relation with the biggest actors of the digital economy (Google)? 17:07 Why should I choose this program? What's your difference compared to your competitors? 20:20 Conclusion
https://wn.com/Escp_Europe_Msc_In_Marketing_And_Digital_Media
What does the EU MEDIA programme mean to you?

What does the EU MEDIA programme mean to you?

  • Order:
  • Duration: 2:10
  • Updated: 13 May 2016
  • views: 1267
videos
The best films, TV series and video games are supported by the EU's Creative Europe MEDIA programme. Get "behind the scenes" with some of the best storytellers. For more information, visit www.wealllovestories.eu
https://wn.com/What_Does_The_Eu_Media_Programme_Mean_To_You
Using digital media to communicate the EU in Poland

Using digital media to communicate the EU in Poland

  • Order:
  • Duration: 1:32
  • Updated: 05 Sep 2012
  • views: 28
videos
Interview with Rafal Rudnicki from the European Commission's Representation in Poland for the European Union 2.0 blog (http://tonylbxl.wordpress.com/)
https://wn.com/Using_Digital_Media_To_Communicate_The_Eu_In_Poland
The European Digital Agenda, part 1

The European Digital Agenda, part 1

  • Order:
  • Duration: 11:08
  • Updated: 08 Jul 2011
  • views: 244
videos
The International Institute of Communications Conference: Lorena Boix Alonso of the European Commission explains the plans put forward to accelerate ICT and broadband growth in Europe as a competitive edge. The presentation was made at the IIC Annual Conference 2010 in Barcelona, Spain. IIC (International Institute of Communications) is a global membership non profit organization that focusses on education and understanding of policy and regulation in global media and telecommunications.
https://wn.com/The_European_Digital_Agenda,_Part_1
Reding Presents EU's Digital Priorities at Lisbon Council: Report

Reding Presents EU's Digital Priorities at Lisbon Council: Report

  • Order:
  • Duration: 3:04
  • Updated: 10 Jul 2009
  • views: 4037
videos
European Telecoms and Media Commissioner Viviane Reding on Thursday delived a major policy speech in which she outlined the EU's priorities in the digital area for the coming years. Reding made her remarks while delivering the 2009 Ludwig Erhard lecture at The Lisbon Council in Brussels. To read the lecture: http://www.lisboncouncil.net/media/initiativesinnovation/lisbon_council_viviane_reding_speech.pdf
https://wn.com/Reding_Presents_Eu's_Digital_Priorities_At_Lisbon_Council_Report
The EU Digital Single Market

The EU Digital Single Market

  • Order:
  • Duration: 3:50
  • Updated: 13 Apr 2016
  • views: 409
videos
Tom Harding, Associate Director at Osborne Clarke discusses the EU Digital Dingle Market.
https://wn.com/The_Eu_Digital_Single_Market
Eu sou - Joel Monteiro (Directed by Media Life Digital)

Eu sou - Joel Monteiro (Directed by Media Life Digital)

  • Order:
  • Duration: 3:26
  • Updated: 25 Feb 2016
  • views: 207
videos
Realizado e Produzido por Media Life Digital
https://wn.com/Eu_Sou_Joel_Monteiro_(Directed_By_Media_Life_Digital)
Digital Assembly 2016 - Briefing on Modernisation of the EU copyright rules

Digital Assembly 2016 - Briefing on Modernisation of the EU copyright rules

  • Order:
  • Duration: 1:02:02
  • Updated: 29 Sep 2016
  • views: 416
videos https://wn.com/Digital_Assembly_2016_Briefing_On_Modernisation_Of_The_Eu_Copyright_Rules
¡VUELVO A ESTUDIAR! | #4DíasConJulen

¡VUELVO A ESTUDIAR! | #4DíasConJulen

  • Order:
  • Duration: 5:13
  • Updated: 12 Mar 2017
  • views: 16399
videos
Nos hemos animado a estudiar durante unos días el master de Markerting & Digital Media en ESCP Europe y ésta es nuestra experiencia! Ojalá os guste! Open Day con Gominuke y Javier Ruescas: https://www.eventbrite.es/e/entradas-open-day-madrid-campus-31717093681 Nosotros hemos asistido a MSc in Marketing & Digital Media y MSc in Hospitality & Tourism Management. ESCP Europe además de ofrecer Masters, también ofrecen Bachelor. Muchas gracias a ESCP Europe por patrocinar este vídeo. Toda la info: ESCP Europe - http://www.escpeurope.eu/es/ MSc in Marketing and Digital Media - http://www.escpeurope.eu/es/programas-escp-europe/masters-full-time/communication-creativity-marketing-and-sales-full-time-specialized-masters-postgraduate-degrees-escp-europe-business-school/ms-marketing-comunicacion-madrid/bienvenido-al-msc-in-marketing-and-digital-media/ Promovacances: Web - http://www.promovacances.com/ Verónica Baez: Twitter - https://twitter.com/vbmvbm?lang=es Web - http://www.designersrooms.com/ Y muchas muchas gracias a Paloma por ser la mejor production manager del mundo!!! https://www.youtube.com/user/LQOBajoMisPies Mi apartado de correos: Julen Hernandez Apartado de Correos 5036 20018 Donostia Gipuzkoa HOLA JULEN: Canal principal - http://www.youtube.com/HolaJulen Twitter - https://twitter.com/#!/JulenHernandez Instagram - http://instagram.com/holajulen Facebook - https://www.facebook.com/HolaJulen Canal secundario - http://www.youtube.com/extrajulen Contacto personal - holajulen@gmail.com
https://wn.com/¡Vuelvo_A_Estudiar_|_4Díasconjulen
Best EU Beverage Brands: Digital Marketing 2015

Best EU Beverage Brands: Digital Marketing 2015

  • Order:
  • Duration: 2:10
  • Updated: 05 Feb 2015
  • views: 1089
videos
The 2015 L2 Digital IQ Index®: Beverages EU assesses the digital performance of 60 brands in the five largest Western European markets: France, Germany, Italy, Spain, and the United Kingdom. Across Europe, a diverse mix of beverage brands continue to demonstrate flat or declining market performance. While the overall market outlook remains grim, brands operating in Europe face a compelling opportunity in the rapid growth of online grocery. Specifically, beverages represent the most popular product category, purchased by 55 percent of online grocery shoppers. Top Ten EU Beverage Brands in Digital Marketing, including best practices: 1. Coca-Cola - Genius 2. Red Bull - Genius 3. Monster Energy - Gifted 4. Budweiser - Gifted 5. Coca-Cola Light - Gifted 6. Pepsi - Gifted 7. Heineken - Gifted 8. Lucozade - Gifted 9. Pepsi Max - Gifted 10. Rockstar - Gifted The ranking out of 60 brands includes etailer (e.g. Amazon) partnerships, seo, ecommerce, mobile, social media and best-in-class cross-channel campaigns. Download the report: http://www.l2inc.com/research/beverages-eu ?utm_source=youtube&utm_medium=organic&utm_content=beverageseu&utm_campaign=youtube2015 View More: http://goo.gl/IIk6LV Signup for updates: http://goo.gl/kVJTQ3 Follow us on LinkedIn: https://www.linkedin.com/company/l2-inc- Follow us on Twitter: https://twitter.com/L2_Digital Follow us on Facebook: https://www.facebook.com/l2inc
https://wn.com/Best_Eu_Beverage_Brands_Digital_Marketing_2015
The importance of digital technologies and social media

The importance of digital technologies and social media

  • Order:
  • Duration: 1:28
  • Updated: 12 Mar 2014
  • views: 310
videos
The Yellow Academy is a series of 7 workshops on EU lobbying and communication with a strong focus on case studies. The series continues with a third session on 20 March with a session led by Mayssa Badr and Marek Zaremba-Pike from Burson-Marsteller, titled "The importance of digital technologies and social media". Participation is free and is open to all EurActiv sponsors and EurActor members. Learn more about the Yellow Academy and register at: http://www.euractiv.com/ya Music: "I dunno" by Grapes - Licensed under Creative Commons Attribution (3.0) http://ccmixter.org/files/grapes/16626
https://wn.com/The_Importance_Of_Digital_Technologies_And_Social_Media
.eu in Greece :  ForestView.eu

.eu in Greece : ForestView.eu

  • Order:
  • Duration: 1:31
  • Updated: 04 Apr 2014
  • views: 18653
videos
If we can measure it, then we know how to optimise it : Performance marketing firm ForestView specialises in creating, analysing and improving digital media use to enhance their clients' business. Bottom line? For their own online presence, they chose .eu. Want more information on .eu, the European online identity? take a look at http://ambitionhasanaddress.eu
https://wn.com/.Eu_In_Greece_Forestview.Eu
Social Digital Media Network Analysis

Social Digital Media Network Analysis

  • Order:
  • Duration: 3:53
  • Updated: 26 Feb 2017
  • views: 22
videos
Social Digital Media Network Analysis da Human Risorse per evolvere ----------------------------------------------------------------------------------------------------------- Rimani in contatto con noi: Gruppo ISPER: http://www.isper.org/gruppo_isper.htm ISPER: http://www.isper.org Human Risorse per evolvere: http://www.human-academy.eu Fondazione ISPER Carlo Actis Grosso: http://www.fondazione-isper.eu Linkedin: https://www.linkedin.com/company/5354706?trk=tyah&trkInfo=tarId%3A1411742238984%2Ctas%3Aisper%2Cidx%3A2-3-8 Grazie per la Visita dal Gruppo ISPER
https://wn.com/Social_Digital_Media_Network_Analysis
Was bedeutet das EU MEDIA Programm für Euch?

Was bedeutet das EU MEDIA Programm für Euch?

  • Order:
  • Duration: 2:10
  • Updated: 13 May 2016
  • views: 115
videos
Die besten Filme, Fernsehserien und Videospiele werden durch das Creative Europe MEDIA Programm der Europäischen Union gefördert. Schaue hinter die Kulissen mit einigen der besten Geschichtenerzählern und -erzählerinnen. Mehr unter www.wealllovestories.eu
https://wn.com/Was_Bedeutet_Das_Eu_Media_Programm_Für_Euch
P&G's European Marketing Head On The Challenge Of Digital Measurement

P&G's European Marketing Head On The Challenge Of Digital Measurement

  • Order:
  • Duration: 2:39
  • Updated: 28 Sep 2016
  • views: 289
videos
Procter & Gamble is the biggest advertiser in the world with designs on a digitally-led future, and its marketing function very much at the core of this transformation. And with a media budget exceeding $8.5bn annually, a well as ever-increasing investments in digital media, measurement as to the effectiveness of its online campaigns is crucial. Speaking with The Drum, Sophie Blum, the vice president of marketing for Procter & Gamble’s EMEA and India region, voiced her belief that the increasingly fragmented digital landscape poses the entire media industry with a key challenge it must collectively rise to meet. On the sidelines of this month's Dmexco conference, the marketer told The Drum she believes her brand has a part to play in creating a “common language and a common kind of metric” that will aid both client and agency players in the digital space. One particular source of chagrin to the P&G marketing department is the challenge of deduplication, when it comes to targeting online ads, and measuring whether the were served to the desired audience. Failure to tackle this challenge properly can lead to phenomena whereby advertisers effectively ‘over-serve’ users with ads, with the same creative over and over again. There is a myriad of reasons why this can happen – from in adequate frequency capping by campaign managers, to using poor quality data sets – but increasingly the problems lie within the industry’s walled gardens, ie online platforms such as Amazon, Facebook and Google that offer little or no insight to third parties, and advertisers themselves. “The challenge of having multiple digital, and adtech players is about having a common language, and common kind of measurement. The name of the game is deduplication; you want to reach people, but you don’t want to reach the same person 25 times,” Blum told The Drum. “The challenge that’s put in the industry is how to make multiple platforms have a common language. Measurement in our industry is the challenge ahead.” Yet Blum added she believes it is a problem the digital sphere can overcome in the next few years. “It’s about integrated leadership, it’s about teamwork and it’s about working at an industry level to make sure we are able to drive quality,” she added. Subscribe & Follow The Drum YouTube: https://www.youtube.com/user/TheDrumReel Website: http://www.thedrum.com/ Facebook: https://www.facebook.com/thedrumpage Twitter: https://twitter.com/thedrum Instagram: https://instagram.com/thedrummag Pinterest: https://uk.pinterest.com/thedrum/
https://wn.com/P_G's_European_Marketing_Head_On_The_Challenge_Of_Digital_Measurement
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